Using YouTube Video to Optimize Reverse Funnel Marketing
Video is the very best medium for allowing potential business partners to experience you, and you are the real reason potential partners are interested Video is a real difference maker for those who choose to master its potential.
If you repeat the following simple steps and use video marketing to grow your network marketing business, you will generate an endless flow of targeted prospects to you. But it's got to be done RIGHT.
Here are some simple guidelines for making killer video:
1. People are looking for information - don't get in front of your camcorder and talk about...my company's products are the greatest, you will make X amount of money, I work 2 hours a day and travel 6 months a year....Provide information to show you have value.
2. Take the time to produce quality video - You do not need to have Hollywood quality video, but you do want video that is clear and easy to watch. Be conscience of your background. I prefer outdoors if possible. Invest in the best camera you can afford, not over the top, but an upper mid range.
3. Be yourself - allow your personality to be scene and you will attract people to your information. Again, people do business with people they are comfortable with and trust. We can all sense someone trying to be something they are not. You are the asset. You want to attract people to the real you.
4. People are looking for expertise and experience. Show them you are committed to sharing your value. Don't hold back. Let people know you are the expert by sharing important information. This will leave them wanting to hear more.
5. Add titles to the front of your video and always put contact information on the backend. Potential business partners need to know how to find you.
6. Get comfortable in front of the camera. Make frequent eye contact as if talking to one person. Shoot video every day if possible. Consider doing a series to break up the material and keep the audience wanting more.
7. Get to the point. Do not ramble and talk about the same thing over and over again. Ask questions to create a dialog as if in a friendly conversation. I find it helpful to use a bullet point sheet taped to the front of the camera. Rehearse the information enough to stick to the point, but not enough to make it robotic.
8. End with a call to action and a main point or teaser for next video in the series.
9. Research tags and descriptions from other videos with similar content and use those ideas to create your own. Copy, paste and edit other tags and descriptions. Keep a file of well written descriptions.
The key here guys, is to be yourself and add valuable content. Think about what kind of information you would have interest in. What would you place value on?
Be specific to your niche and target their interest
And start attracting an endless number of leads to you...people highly targeted and interested in what YOU have to offer them.
God Bless.
Mick Weber is a online marketing coach. He shows network marketers how to grow successful businesses online using the latest in online attraction marketing.
Find out more about Mick's latest business at http://www.reversefunnelabundance.com or take a look at his blog at mickweber.com 615-289-4370
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By Mick Weber