Friday, April 18, 2008

Using YouTube Video to Optimize Reverse Funnel Marketing

Video is the very best medium for allowing potential business partners to experience you, and you are the real reason potential partners are interested Video is a real difference maker for those who choose to master its potential.

If you repeat the following simple steps and use video marketing to grow your network marketing business, you will generate an endless flow of targeted prospects to you. But it's got to be done RIGHT.

Here are some simple guidelines for making killer video:

1. People are looking for information - don't get in front of your camcorder and talk about...my company's products are the greatest, you will make X amount of money, I work 2 hours a day and travel 6 months a year....Provide information to show you have value.

2. Take the time to produce quality video - You do not need to have Hollywood quality video, but you do want video that is clear and easy to watch. Be conscience of your background. I prefer outdoors if possible. Invest in the best camera you can afford, not over the top, but an upper mid range.

3. Be yourself - allow your personality to be scene and you will attract people to your information. Again, people do business with people they are comfortable with and trust. We can all sense someone trying to be something they are not. You are the asset. You want to attract people to the real you.

4. People are looking for expertise and experience. Show them you are committed to sharing your value. Don't hold back. Let people know you are the expert by sharing important information. This will leave them wanting to hear more.

5. Add titles to the front of your video and always put contact information on the backend. Potential business partners need to know how to find you.

6. Get comfortable in front of the camera. Make frequent eye contact as if talking to one person. Shoot video every day if possible. Consider doing a series to break up the material and keep the audience wanting more.

7. Get to the point. Do not ramble and talk about the same thing over and over again. Ask questions to create a dialog as if in a friendly conversation. I find it helpful to use a bullet point sheet taped to the front of the camera. Rehearse the information enough to stick to the point, but not enough to make it robotic.

8. End with a call to action and a main point or teaser for next video in the series.

9. Research tags and descriptions from other videos with similar content and use those ideas to create your own. Copy, paste and edit other tags and descriptions. Keep a file of well written descriptions.

The key here guys, is to be yourself and add valuable content. Think about what kind of information you would have interest in. What would you place value on?

Be specific to your niche and target their interest

And start attracting an endless number of leads to you...people highly targeted and interested in what YOU have to offer them.

God Bless.

Mick Weber is a online marketing coach. He shows network marketers how to grow successful businesses online using the latest in online attraction marketing.

Find out more about Mick's latest business at http://www.reversefunnelabundance.com or take a look at his blog at mickweber.com 615-289-4370

Article Source: http://EzineArticles.com/?expert=Mick_Weber
By Mick Weber

Wednesday, April 16, 2008

Earn Affiliate Profits Without a Website And Without Spending Money

By Jo Mark
Billions of dollars worth of affiliate profits are earned each year. Much of this money is made by established affiliate marketers using sophisticated advertising and marketing techniques. But how can you get your share of that money if you are just starting out and have little or no money to invest?

Millions of people start out earning affiliate profits by using blogs. A blog is an ideal way to start your online business. It is much easier to enter content into a blog than it is to upload information to a website. You do not need to have any special knowledge of computer languages like html. In fact, if you can use a word processor, you can use a blog, it is that easy.

You can find many free blogs by doing a search. Once you select a blog, register and choose a name for your blog. The name that you choose is very important, so give it some serious thought. All of the information you enter on your blog should be related to a central theme. The name should be related to this theme and all of the affiliate products that you promote should also be associated with this subject.

Enter fresh related content on a regular basis. This keeps the search engines coming back on a regular basis. At a minimum, you should add information to your blog at least two or three times a week. In all of your postings, enter links promoting your affiliate products. You should also place ads for you affiliate products on your blog.

As an added source of revenue, you should also consider using Google AdSense. It is easy to set up and it works month after month on autopilot. Although you may not get rich with this technique, it will earn you some easy money on a regular basis.

So, if you are just starting out and have no money, consider using a blog top promote affiliate products. It is an easy and inexpensive way to get started.

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Article Source: http://EzineArticles.com/?expert=Jo_Mark

Tuesday, April 15, 2008

Pay Per Click (PPC) Advertising - How to Get Success

By Jyoti Mali
PPC advertising is an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.

PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google AdWords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.

PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results that is ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

According to a recent US study, web searchers will not click on a search engine's results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.

Why Pay Per Click (PPC)?

* Instant Results - No need to wait for your product or service to reach the user review. Immediate Traffic to your website.
* Economical - It is economical as compared with other traditional advertising techniques.
* Ideal for Testing Market - Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
* Return On Investment - It can provide immediate return on Investment especially if your website is processing business or sales online.
* Extremely Flexible - Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
* Avoid Unnecessary Keywords - For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords.
* Total Control - In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( tile, description, URL) .

Some Basic Tips for Pay Per Click Campaigns:

* Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track.
* Make separate Ad Groups & ad copies for particular set of keywords.
* Bid & Position for keywords & ad copies must be monitored on regular basis.
* Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.

Besides the Benefits...Some Drawbacks of PPC

Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you don't go over budget.

For effective Pay Per Click (PPC) Advertising Campaign for your online business, visit expert SEO Companies - TIS India and SEO.india-designers.net that specializes in delivering high quality, cost effective and result oriented PPC advertising services in an efficient manner.

Article Source: http://EzineArticles.com/?expert=Jyoti_Mali

Monday, April 14, 2008

Websites An Integral Means For Ecommerce Development

By Naman Jain
In order to make ensure that your website is apt for e-commerce development, there are a few features you need to incorporate in your website. Just adding a shopping cart is not enough for e-commerce there are a number of other features too that your website must possess to become a good e-commerce website.

A typical e-commerce website is just a showroom window which displays items for the passersby to see. But what do you think will pull these visitors into your website? It is the appropriate website design that attracts the visitors and leads them through the different processes in the website. Both the website design and the content or text of the website is essential to attract visitors. A too complicated or grammatically incorrect language or a too confusing design or shabby images both can put off a visitor.

Hence, to make sure that your website is moving in the right direction of e-commerce development incorporate a lot of text in your website this will guide the user at every stage. Use effective keywords and key phrases in your website text. This helps in search engine optimization process which in return attracts visitors to your website.

Your product details and product prices should be visible clearly in the website. Do not keep your visitors in doubt about anything in your website. This is the biggest threat to a e-commerce development website. If your visitor is in doubt about anything in the website he will only not transact with you but will also never return to site ever again. Further he might even bad mouth your website to others which will harm your reputation.

An e-commerce development website generally has a long procedure which the visitor has to follow in order to complete a transaction. This becomes quite boring at times and the visitor leaves the transaction halfway and exists. This is a warning sign to your e-commerce business. Make changes in your transaction procedure. Make it short and crisp so that the visitor does not have to wait long to complete a lead.

An e-commerce development website generally has a lot of data that needs to be downloaded. The download speed of the website hence, should also be checked as in many cases this too becomes a matter of concern. Considering the fact that you can check the user end speed, it is important to keep the load minimum on your end, so that the download error does not occur due to overload.

These are just a few features that are essential for ecommerce website designing. There is still a lot more on the subject which shall be covered in the following articles.

About the Author- Naman Jain is an expert in Internet marketing, presently working with Rupiz Media, one of the leading internet marketing company, offering online marketing services, SEO services, web design services and search engine marketing over the globe.

Article Source: http://EzineArticles.com/?expert=Naman_Jain

Sunday, April 13, 2008

Don't Be Shy About Researching Credit Card Processing

By James Osterman
It's an irony of the business world that the more successful a person is, the less likely they are to reach out and ask for help when comes to an area of commerce they have no experience in.

And there is no area where this is more true that in the world of e-commerce. There are an increasing number of people doing business online, and some are quite successful.

However, those same people tend to freeze when it comes to the prospect of adding credit card services to their site's offerings.

They have heard the card processing can really build the business of an Internet retail site. They've probably see the research that says they will see greater traffic, an uptick in sales and profits and more repeat business. And they have also seen the evidence that merchant services make for faster and more efficient cash flow.

But then they get to the jumping off point where they need to get into the selection process and things go into vapor lock. They hear some terms like "payment gateway" and think they are entering into some sort of closed society with its own language.

Or they look at a few sites and see that the costs seem to be all over the map, but they don't feel like they know enough about the business to determine what a fair price is.

And they're not sure exactly what their specific site is going to need. Should they go for a higher per-transaction fee? What is a good monthly minimum for their business?

When all those thoughts come into play it's not hard to see why they might start to feel a little overwhelmed. And they aren't sure they'd know where to start asking questions, assuming that they were secure enough to reach out for help.

It's going to take a leap of faith, but reaching out is an ideal place to start. No doubt you know at least one other e-store owner, and probably have jumped on the merchant services bandwagon. Tell them you're getting ready to make the move and what company would they recommend.

While you're at it, ask them about some of the companies they passed on, and ask why. You're not so much looking for them to trash another company as you are trying to determine how they weeded through the card processing contenders.

No doubt they will also be willing to tell you about some of the mistakes they made during the process, or what they learned as they made the move their first time.

If the idea of this conversation has you feeling a little intimidated, keep in mind they were once sitting in your chair. They've been where you are now, and know how it feels. They might have done the same thing then that you are doing now. Or wish they had.

At the end of the day you're going to be set to make a smart decision for your business; a decision that is going to help grow your business and put more money in your pocket.

Isn't that worth getting past a little timidity?

Jim Osterman is a Web content developer with CardAccept.com, a leading credit card processing provider for companies that want to realize their potential by being able to accept credit cards

Article Source: http://EzineArticles.com/?expert=James_Osterman

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